Author: Klas

May 4, 2022

What To Look For In A Design Agency

Hiring a design agency can make a huge impact on your business. it can give you a fresh perspective, new ideas, critical thinking, strategy input, and innovation implementation. All those things can radically help grow your brand. If you are looking to partner with a creative apparel agency, here are some tips on what to look for, to find your best match: Communication How responsive are they? HOW do they respond? How long does it take them to respond? This is an indication of how they will do business with you. Communication is KEY in all successful partnerships. You need to know they will be

April 29, 2022

Checkpoints For Choosing The Right Apparel Manufacturer

One of the most common questions we receive is: how to choose the right apparel manufacturer? It’s hard to find trusted factories, and when you finally find one there are so many parameters that need to fall in place. MOQs, timelines, the right quality, great communication, etc. At Desinder, all our projects are customized. The suppliers and manufacturers we choose to cooperate with depend on the client, product, quality, quantity, etc. The factory cooperation becomes an integrated part of the customized project. If you want to look for a manufacturer on your own, we recommend you first get this sourcing list, which contains

February 1, 2022

Marketing Strategies For Apparel Brands

The revenue of the global apparel market was $1.55 trillion USD in 2021 and is projected to grow to $2 trillion in 2026 according to Statista. If you count bags, footwear, and accessories, then fashion is a $3 trillion industry. These numbers show there are huge opportunities for everyone in this industry (if you know how to tap into the opportunities and possibilities out there). Startups and small to medium-size brands have huge opportunities to market their products and brand, with some clever tactics and a pinch of wit. Online and offline marketing strategies are equally important. The biggest growth is

November 6, 2021

34 Ways To Grow Your Fashion Brand In 2022

Small brands, medium-sized brands, and big brands all have one thing in common: they want to grow. This is a list of 34 ways to grow a fashion brand divided into 3 sections: Entrepreneurship, Collection & Products, and Marketing & Sales. Addressing all the points at the same time would be extremely ambitious, but even the smallest improvements, can have a huge impact. The best growth is controlled.

October 5, 2021

How To Get Loyal Customers For Your Sportswear Brand

There is something all sportswear brands wish they had, but not many do. We're talking about creating customer loyalty and what it means to have a cult following instead of regular customers. We all have our favorite brands that we buy from over and over again. We tell our friends and families about them, their products, we follow them on social, and we engage with the content they put out, we are up to date with what they are doing, and we feel like we are part of their community. That type of brand is called a cult brand, and we are

May 25, 2021

Mistakes To Avoid When Trying To Grow A Retail Brand ONLINE

Times have changed. During the pandemic, wholesale or retail brands have been forced to move their brands and businesses online in order to survive. Here are some of the biggest mistakes we see are being made by brands that enter the online world and by brands that have gotten a bit too comfortable with their e-commerce.

February 3, 2021

Future Proof Your Clothing Brand’s Success

In this post, we are going to cover tips, strategies, and pivoting ideas to keep growing your brand and making more sales even in uncertain times. What does the fashion industry look like in the near future? Nobody knows… What we do know is that the consumers have changed. During lockdowns and quarantine and the fact that we haven’t been able to travel and go about our “normal” lives has affected the way we shop and use our existing products. So how has the pandemic changed us? There’s uncertainty. How long is this “thing” going to last? How long can you keep running

January 29, 2021

Fashion Industry Predictions & Trends For 2021

Last year was a challenging year for the fashion industry, and at the beginning of this year, it’s still shaky. But Covid-19 made the entire industry wake up, and realize that the way business is done, is not as sound as we thought before. Not for the environment and the workers that are making the products. Customers have changed behaviors, and brands have been forced to refocus and change strategies. New opportunities have arisen like resale and renting. 2021 (and beyond) looks promising, a healthier way of doing business. Here’s where we see the industry is going and topics that

December 8, 2020

The 3 C’s For Organic Online Growth – Content, Community & Collaborations

The 3 strongest pillars in growing your fashion business, owning your communication with your customers, and leveraging other brands’ customer groups to grow your own, without spending a ton of money on marketing.

November 18, 2020

Implementing Design Guidelines

We have created this post outlining what design guidelines are and why we think EVERY fashion brand needs to have it, especially today.