Fashion Industry Predictions & Trends For 2021
Last year was a challenging year for the fashion industry, and at the beginning of this year, it’s still shaky. But Covid-19 made the entire industry wake up, and realize that the way business is done, is not as sound as we thought before. Not for the environment and the workers that are making the products. Customers have changed behaviors, and brands have been forced to refocus and change stra
The 3 C’s For Organic Online Growth – Content, Community & Collaborations
The 3 strongest pillars in growing your fashion business, owning your communication with your customers, and leveraging other brands’ customer groups to grow your own, without spending a ton of money on marketing.
Implementing Design Guidelines
We have created this post outlining what design guidelines are and why we think EVERY fashion brand needs to have it, especially today.
Launch An Activewear Brand In 6 Steps
The global activewear apparel market is said to grow by $157.1 billion during 2020-2024, meaning there’s plenty more room for new brands with unique and innovative design ideas and brand concepts. In this article, we’ll give you an overview of the steps involved in starting your own successful business.
Create Raving Fans For Your Fashion Brand
What are cult brands and why do you need raving fans? Based on the brands we have worked we have found some common denominators for those types of brands, and those denominators are not that crazy or outrageous as you might think. Let’s take a look at twelve of those nominators so that you can apply them to your brand.
Create The Fashion Brand Of The Future
Brands need to take a fresh look at all components of their business and implement the necessary measures to become a brand of the future. We have put together a list with points to implement and attributes to have, for young and old fashion brands in order to stay relevant and to thrive.
Becoming Desinder
Kriss Co is a fashion business and design consulting firm helping product-based brands scale their businesses. The firm is founded by Ana and Klas Kristiansson and this is the story how it came to be.