Outgrow & Outperform Your Competition
Outgrow and outperform the competition


We’ve helped build hundreds of brands through Desinder and Apparel Entrepreneurship.


Here are 9 traits that healthy, thriving brands have:

✅ Differentiation: They stand out by offering something unique. They provide a distinct value proposition that sets them apart from competitors.


✅Clear Purpose: Successful brands have a well-defined and compelling purpose that goes beyond just making profits. The purpose resonates with the customer and creates a deeper connection.


✅Customer-Focus: Successful brands prioritize their customers’ needs and preferences. They engage, listen to feedback, and adapt.


✅Innovation: Innovative brands stay relevant and on top of competition. They adapt to market trends, introduce new products or services, and solve customer problems in creative ways.


✅Storytelling: Storytelling about their origins, values, and impact attracts the right customers and creates a strong brand narrative.


✅Strong, consistent branding: EVERYWHERE!!!! It builds recognition and trust.


✅Authenticity: Authentic brands are transparent and true to their values. They build trust by delivering on promises and maintaining open and honest communication.


✅Flexibility: Successful brands are agile in making the necessary shifts to match the changes in the market, technology and consumer needs.


✅Community: A strong community of loyal customers builds a brand like nothing else. Returning customers, recommendations and brand advocacy. 92% of consumers trust recommendations from individuals, even if they don’t know them personally. (Nielsen)


Outgrow and outperform your competition!




Subscribe To THE DESINDER Newsletter

Inspiration, challenging ideas, apparel business insights, and news from The Desinder world.

Your data will be handled according to our Privacy Policy.