Based in Gothenburg, Sweden. Available worldwide.

Strategy | Branding | Design | Innovation

Helping sports and outdoor brands create outstanding apparel products and strategize for business growth.

Desinder is a leading Scandinavian apparel design and consulting agency providing established brands and startups with branding, innovative design, product development and strategy.

We offer services from idea to product launch or end-to-end solutions.


Our mission is to build brands that push categories to the next level and enhance people’s lives, with minimal environmental footprint.

We are fueled by experience, curiosity and boldness and believe that passion and a personable approach to each project can create unique brands, products and experiences.

We’re always open to working with people who are rejecting mediocrity, looking to question, to embrace originality and to take the path less travelled. People that are as excited and passionate as we are of what we can do together.

We create 100% tailored solutions for brands in the following segments:

Outdoor | Activewear | Sportswear | Streetwear

Digital | Workwear | Equestrian | Accessories

Let’s make something great together

Hear how we can work together



I chose to work with Desinder to help me design the pieces for the launch collection of my new brand, Social Climbers. Although I engaged them for their design services, throughout the project I felt like I got so much more than just that. Ana, who I worked closely with and had regular meetings with, gave me lots of advice and fed me with an immense amount of knowledge about things directly related to and unrelated to design. She advised me on additional things like launch strategies, sales strategies and how to deal with manufacturers - just to name a few. The work proposed required minimal changes every time. It was like she could see my vision just based on simple briefs and moodboards provided. Ana is really proactive, quick in her communications and as a result of this, we were able to complete the design process for the entire collection and with high quality deliverables within a month. I am so proud of the designs that Desinder has created. If anyone is considering an apparel agency to assist on their projects, I would say: Go for Desinder.

Yuka Suzuki Founder, Social Climbers

Ana has done a tremendous job during her time as a design consultant at Lundhags. She was part of the strategic design work as well as designer for all clothing products from May 2015 - November 2017. Her passion for developing clothing and her overall engagement has taken Lundhags Clothing range a huge step forward. She also delivers a lot of energy in her day-to-day work that has a positive spill-over-effect on the entire team. I highly recommend Ana to both strategic and hands-on clothing design assignments.

Henrik Ottosson CEO, Lundhags




We’ll help you launch or reposition your brand by nailing your why, values & mission, and strengthening it through powerful brand identity, visuals, and storytelling for scalable growth.

By analyzing your target customer, positioning, price points, competitors, value, vision, and mission, plus collection history, we can create a clear creative direction for your collection to strengthen your brand positioning. 

Range Planning & Color Guidelines


We can help you create a strong, optimized, and selling product range. We’ll analyze the market, your existing range, and previous big sellers to create a solid, cohesive collection that sells, strengthens your brand and market position, attracts new customers, and keeps old customers coming back for more.  

Our design agency will help your vision come to life by creating products and collections that strengthen your brand DNA, voice, and consumer connection.


Business Operations

We can create an impactful branding concept for internal and external usage. Telling ONE direction for both products and communication, and strengthening it through powerful branding.

Use Desinder’s RESULTS™ method to pinpoint your brand’s development areas, and create a strategy to maximize your business results.

Digital Design

Sustainability Implementation

We’ll help you design your 3D clothing collection. Create a virtual presentation of your fashion brand or bridge your 2D product development. 

Meet the future by implementing and strengthening your sustainability and responsibility efforts with our expertise plus a network of suppliers & manufacturers.

Apparel Entrepreneurship is an indispensable manual, an inspirational and educational book that will guide you in the achievement of starting and running a successful apparel brand.

Written by Ana & Klas Kristiansson, founders of Desinder


Inspiration, challenging ideas, fashion business insights, and news from The Desinder world.

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The purpose of this call is to discuss your goals and discover how Desinder can best help you.