Apparel Business
& Design Agency


Formerly known as KrissCo

Desinder is an international apparel business and design agency providing startups and established brands with innovative physical design, digital design, and strategy solutions.


We offer services from idea to product launch or end-to-end solutions.

We create 100% tailored solutions for brands in the following segments:

Outdoor | Activewear | Sportswear | Streetwear

Digital | Workwear | Equestrian | Accessories

We can support you with:


Brand Strategy & Development

Creative Direction

We’ll help you launch or reposition your brand by nailing your why, values & mission, and strengthening it through powerful brand identity, visuals, and storytelling for scalable growth.

By analyzing your target customer, positioning, price points, competitors, value, vision, and mission, plus collection history, we can create a clear creative direction for your collection to strengthen your brand positioning. 

Range Planning & Color Guidelines

Design & Product Development

We can help you create a strong, optimized, and selling product range. We’ll analyze the market, your existing range, and previous big sellers to create a solid, cohesive collection that sells, strengthens your brand and market position, attracts new customers, and keeps old customers coming back for more.  

Our design agency will help your vision come to life by creating products and collections that strengthen your brand DNA, voice, and consumer connection.

Sourcing & Production

Business Operations

Our network consists of over 500 manufacturers and over 300 suppliers worldwide with trusted partners that can deliver the highest quality for your products.

Use Desinder’s RESULTS™ method to pinpoint your brand’s development areas, and create a strategy to maximize your business results.

Digital Design

Sustainability Implementation

We’ll help you design your 3D clothing collection. Create a virtual presentation of your fashion brand or bridge your 2D product development. 

Meet the future by implementing and strengthening your sustainability and responsibility efforts with our expertise plus a network of suppliers & manufacturers.


Apparel Entrepreneurship on Amazon

Apparel Entrepreneurship is an indispensable manual, an inspirational and educational book that will guide you in the achievement of starting and running a successful apparel brand.

Written by Ana & Klas Kristiansson, founders of Desinder


Inspiration, challenging ideas, fashion business insights, and news from The Desinder world.

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