Helping sports and outdoor brands create outstanding apparel products and strategize for business growth.

Desinder is a leading Scandinavian apparel design and consulting agency providing established brands and funded startups with branding, innovative design, product development and strategy.

We offer services from idea to product launch or end-to-end solutions.


Our mission is to build brands that push categories to the next level and enhance people’s lives, with minimal environmental footprint.

We are fueled by experience, curiosity and boldness and believe that passion and a personable approach to each project can create unique brands, products and experiences.


We’re always open to working with people who are rejecting mediocrity, looking to question, to embrace originality and to take the path less travelled. People that are as excited and passionate as we are of what we can do together.

We create 100% tailored solutions for brands in the following segments:

Outdoor | Activewear | Sportswear | Streetwear

Digital | Workwear | Equestrian | Accessories


Brand Strategy & Development

Creative Direction

We’ll help you launch or reposition your brand by nailing your why, values & mission, and strengthening it through powerful brand identity, visuals, and storytelling for scalable growth.

By analyzing your target customer, positioning, price points, competitors, value, vision, and mission, plus collection history, we can create a clear creative direction for your collection to strengthen your brand positioning. 

Range Planning & Color Guidelines

Design & Product Development

We can help you create a strong, optimized, and selling product range. We’ll analyze the market, your existing range, and previous big sellers to create a solid, cohesive collection that sells, strengthens your brand and market position, attracts new customers, and keeps old customers coming back for more.  

Our design agency will help your vision come to life by creating products and collections that strengthen your brand DNA, voice, and consumer connection.

Sourcing & Production

Business Operations

Our network consists of over 500 manufacturers and over 300 suppliers worldwide with trusted partners that can deliver the highest quality for your products.

Use Desinder’s RESULTS™ method to pinpoint your brand’s development areas, and create a strategy to maximize your business results.

Digital Design

Sustainability Implementation

We’ll help you design your 3D clothing collection. Create a virtual presentation of your fashion brand or bridge your 2D product development. 

Meet the future by implementing and strengthening your sustainability and responsibility efforts with our expertise plus a network of suppliers & manufacturers.


Apparel Entrepreneurship on Amazon

Apparel Entrepreneurship is an indispensable manual, an inspirational and educational book that will guide you in the achievement of starting and running a successful apparel brand.

Written by Ana & Klas Kristiansson, founders of Desinder


Inspiration, challenging ideas, fashion business insights, and news from The Desinder world.

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Book A Free Discovery Call

Let’s meet on a Zoom call and discuss how to grow your brand.

The purpose of this call is to discuss your goals and discover how Desinder can best help you.