Desinder is a creative agency, specializing in developing strategy, branding, and design solutions for purpose-driven sports, outdoor, and lifestyle brands.
We believe that sustainability and circularity are integral and essential parts of a successful brand’s mission, and our team is dedicated to driving performance and fostering innovation in everything we do.
Our mission is to build brands that push categories to the next level and enhance people’s lives, with a minimal environmental footprint.
We are fueled by experience, curiosity, and boldness and believe that ambition and a personable approach to each project can create unique brands, products, and experiences.
We’re always open to working with brands who are rejecting mediocrity, looking to question, embracing originality, and taking the path less traveled. Brands that are as excited and passionate as we are about what we can do together.
I chose to work with Desinder to help me design the pieces for the launch collection of my new brand, Social Climbers. Although I engaged them for their design services, throughout the project I felt like I got so much more than just that. Ana, who I worked closely with and had regular meetings with, gave me lots of advice and fed me with an immense amount of knowledge about things directly related to and unrelated to design. She advised me on additional things like launch strategies, sales strategies and how to deal with manufacturers - just to name a few. The work proposed required minimal changes every time. It was like she could see my vision just based on simple briefs and moodboards provided. Ana is really proactive, quick in her communications and as a result of this, we were able to complete the design process for the entire collection and with high quality deliverables within a month. I am so proud of the designs that Desinder has created. If anyone is considering an apparel agency to assist on their projects, I would say: Go for Desinder.
Ana has done a tremendous job during her time as a design consultant at Lundhags. She was part of the strategic design work as well as designer for all clothing products from May 2015 - November 2017. Her passion for developing clothing and her overall engagement has taken Lundhags Clothing range a huge step forward. She also delivers a lot of energy in her day-to-day work that has a positive spill-over-effect on the entire team. I highly recommend Ana to both strategic and hands-on clothing design assignments.
Apparel Entrepreneurship is an indispensable manual, an inspirational and educational book that will guide you in the achievement of starting and running a successful apparel brand.
Written by Ana & Klas Kristiansson, founders of Desinder
Inspiration, challenging ideas, fashion business insights, and news from The Desinder world.