Desinder is a creative agency, specializing in developing strategy, branding, design, and communication solutions for purpose-driven sports, outdoor, and lifestyle brands.
Desinder is a creative agency, specializing in developing strategy, branding, design, and communication solutions for purpose-driven sports, outdoor, and lifestyle brands.
We believe that sustainability and circularity are integral and essential parts of a successful brand, and our team is dedicated to driving performance and fostering innovation in everything we do.
Our mission is to build brands that push categories to the next level and enhance people’s lives, with a minimal environmental footprint.
We are fueled by experience, curiosity, and boldness and believe that ambition and a personable approach to each project can create unique brands, products, and experiences.
We’re always open to working with brands who are rejecting mediocrity, looking to question, embracing originality, and taking the path less traveled.
Strategy
Branding & Design
Marketing & Sales
Get rid of shelf-warmers.
Define collection gaps.
Define collection focus areas.
Create new collection suggestions.
Apparel Entrepreneurship is an indispensable manual, an inspirational and educational book that will guide you in the achievement of starting and running a successful apparel brand.
Written by Ana & Klas Kristiansson, founders of Desinder
Desinder has done amazing work with us. They are super talented, highly professional and most importantly genuinely authentic humans!
Orage sought a revitalized image for both its products and identity, aiming to establish the brand as a creator of premium and durable outerwear.
Our goal was to work with someone with creative ideas and positive vibes to infuse into the designs, thereby lifting our winter offerings to new heights.
In our constant search for creativity and innovation, we stumbled upon Ana’s “1 Design a Day” project on Instagram. The designs not only left us in awe, but also introduced us to unique concepts. A distinctive perspective and innovative aesthetic that were previously unseen by us.
Several products designed by Desinder have become iconic pieces for Orage. Not only have the sales increased, but they have also become integral to the brand’s recognition. The technical expertise in outerwear design and certain features/concepts introduced by Desinder continue to be incorporated into new designs.
Some standout qualities were Ana’s dynamic energy, innovative creativity, industry expertise and unwavering professionalism. She consistently remained hands-on throughout the process, tackling challenges head-on to ensure the creation of the best possible products.
Her energy and positive mindset are remarkable and she’s always straight to the point – no bullshit.
I highly recommend Ana and the Desinder team!
Frédéric Dorais
Creative Director, Orage
Ana has done a tremendous job during her time as a design consultant at Lundhags. She was part of the strategic design work as well as designer for all clothing products.
Her passion for developing clothing and her overall engagement has taken Lundhags Clothing range a huge step forward. She also delivers a lot of energy in her day-to-day work that has a positive spill-over-effect on the entire team.
I highly recommend Ana & Desinder to both strategic and hands-on clothing design assignments.
Henrik Ottoson
CEO, Lundhags
I chose to work with Desinder to help me design the pieces for the launch collection of my new brand, Social Climbers.
Although I engaged them for their design services, throughout the project I felt like I got so much more than just that. Ana, who I worked closely with and had regular meetings with, gave me lots of advice and fed me with an immense amount of knowledge about things directly related to and unrelated to design. She advised me on additional things like launch strategies, sales strategies and how to deal with manufacturers – just to name a few.
The work proposed required minimal changes every time. It was like she could see my vision just based on simple briefs and moodboards provided. Ana is really proactive, quick in her communications and as a result of this, we were able to complete the design process for the entire collection and with high quality deliverables within a month.
I am so proud of the designs that Desinder has created.
If anyone is considering an apparel agency to assist on their projects, I would say: Go for Desinder.
Yuka Suzuki
Founder, Social Climbers
Before working with Desinder I had a brand concept but lacked cohesive direction. I had a bunch of ideas and Desinder was helpful in helping me make sense of it all, resulting in a clear brand foundation and solid branding.
Desinder understood what I wanted even when I couldn’t articulate it myself. There was a lot of additional value shared beyond the branding conversation. Desinder was willing to act like a coach and share valuable industry insights.
I really liked the attentiveness and the ability to listen, extrapolate, and build on the ideas.
Great experience – Loved the Collaboration – Am very happy with the branding result.
Tom Froehlich
Founder, Vectorly
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Inspiration, challenging ideas, apparel business insights, and news from The Desinder world.
Your data will be handled according to our Privacy Policy.
