COLLECTION
CLARITY
WORKSHOP
The collection workshop will bring clarity to the collection structure and lead to a suggestion for the future direction for the brand.
- Define collection gaps
- Define collection focus areas
- Create new collection suggestions
- Set clear action steps
The Collection Clarity Workshop
Description of deliverables
The following will be delivered in a 1-2-day workshop:
Collection Clarity Workshop
Desinder is introduced to the brand (vision, mission, values and operations) to get a deep understanding on the brand story, where the brand is now and where the brand wants to be in the near
Plan the entire upcoming collection including structure and product tier setup
Go through collection price structure
Go through material structure in collection<
competitor analysis / discussion to find unique untapped opportunities for the brand
Definition of new styles
Wrap-up: define collection gaps, define collection focus areas, create new collection suggestions (product range plan) and set clear action steps.
The collection workshop will bring clarity to the collection structure and lead to a suggestion for the future direction of the collection
Workshop
Prior to the workshop, a list of things needed in the workshop will be provided, in order to be effective, efficient and focused during the workshop.Â
Marketing, sales, design/product development, leadership to preferably attend the workshop for the best result.
The 1-to-2-day workshop will be held at your location, where the entire team can be present, and all products reviewed.
Investment
The total investment of the Collection Clarity workshop is $6,000.Â
Paid prior to workshop.
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