Haglöfs 19Fourteen – Haglöfs Lifestyle

Ana Kristiansson at Desinder was responsible for creating all apparel concepts, designs, tech packs, materials suggestions, coloration, fittings, and product development commenting for the Haglöfs 19FOURTEEN Lifestyle Collection – men and women.

Apparel collection consisted of tops, mid layers, pants, outerwear and accessories.

Ana has also visited factories for product development, visit to suppliers for material sourcing and creating sales presentations, and presented at sales events.