Desinder worked 3 winter seasons on the outerwear collection, men’s and women’s styles.
Desinder did also conduct sales presentations and workshops to sell in the collections to sales teams, distributors, and agents.
The project started with style direction and sketches, then moved on to tech packs, fit direction, materials and trim suggestions, and coloring.
Desinder also attended fit sessions to ensure the correct fit was accomplished. All details and features were looked at and worked through to make sure everything worked according to spec and customer usability.
Desinder also visited factories to help in the product development stage to ensure the vision and purpose of the product, including fit, were entirely created and achieved.