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The Desinder Blog

Launch an activewear brand in 6 steps

Launch An Activewear Brand In 6 Steps

The global activewear apparel market is said to grow by $157.1 billion during 2020-2024, meaning there’s plenty more room for new brands with unique and innovative design ideas and brand concepts. In this article, we’ll give you an overview of the steps involved in starting your own successful business.

Create Raving Fans For Your Fashion Brand

Create Raving Fans For Your Fashion Brand

What are cult brands and why do you need raving fans? Based on the brands we have worked we have found some common denominators for those types of brands, and those denominators are not that crazy or outrageous as you might think. Let’s take a look at twelve of those nominators so that you can apply them to your brand.

Create the fashion brand of the future

Create The Fashion Brand Of The Future

Brands need to take a fresh look at all components of their business and implement the necessary measures to become a brand of the future. We have put together a list with points to implement and attributes to have, for young and old fashion brands in order to stay relevant and to thrive.

Ana & Klas Kriss Co

Becoming Desinder

Kriss Co is a fashion business and design consulting firm helping product-based brands scale their businesses. The firm is founded by Ana and Klas Kristiansson and this is the story how it came to be.