SERVICES

See How We Can Help You Grow Your Brand

Book a free discovery call.

The purpose of this call is to discuss your goals and discover how Desinder can best help you.

Pick Date & Time For The Call

Desinder Services

We offer services from idea to product launch or end-to-end solutions. These are our service offers:

Brand Foundation

Funded apparel startups can be supported in creating a solid business plan, that will be a strong foundation for future collections, marketing communication, and sales objectives.

 

We help you define a clear direction for your clothing brand, clarify your target customer, create competitor analysis, and formulate the brand vision and mission. Based on consulting with hundreds of fashion brands we have the expertise and experience to help you refine your brand identity to position your brand as the market leader.

 

We’ll help you launch or reposition your brand by nailing your:

  • Reason of being
  • Clear market positioning
  • Vision & mission
  • Core values
  • Target customer
  • Competitor analysis

Apparel Business Projections

We help you create a high-level budget and financial projection for your brand.

 

We’ll help you plan your:

 

  • Pricing
  • Product price and margin projections
  • Collection price and margin projections
  • Where to spend and where to bootstrap
  • Brand launch budget

Branding

We can fine-tune your brand message by clarifying your brand story, concept, and unique selling points. Optimize your brand concept, storytelling, and brand identity to attract the right customer and grow your business.

We can create an impactful branding concept for internal and external usage. Telling ONE direction for both products and communication, and strengthening it through powerful branding.

We’ll help you design and create your branding package, including:

 

  • Logo
  • Fonts
  • Colors
  • Brand messaging
  • Tone of voice
  • Unique selling points
  • Label and hangtag design

Creative Direction & Range Planning

We’ll help you develop your creative direction.

 

By analyzing your target customer, positioning, price points, competitors, value, vision, and mission, plus collection history, we can create a clear creative direction for your collection to strengthen your brand positioning. By doing thorough market research, we’ll see how your products will be positioned to grow your brand.

 

We’ll help you create a strong, optimized, and selling product range. We’ll analyze the market, your existing range, and previous big sellers. Creating a solid, cohesive collection that sells, strengthens your brand and market position, attracts new customers, and keeps old customers coming back for more. 

Designs & Factory-Ready Package

Our design agency will help your vision come to life by creating products and collections that strengthen your brand DNA, voice, and consumer connection. 

Our design consultants can help you design new original styles or an entire distinctive collection.

We’ll deliver designs and a factory-ready package including:

  • Design concepts & Mood boards
  • Product sketches – designs
  • Tech sacks
  • Bill Of Materials
  • Measurement lists
  • Color concepts & guidelines*
  • Sourcing fabrics & sustainable materials**
 
*Color can make or break a collection. By staying in the know with the latest trends and visiting industry fairs, we can help create contemporary color palettes and collection color concepts to strengthen your brand’s impact.

**Finding the perfect sustainable materials for your styles can be challenging. We can help you source suitable sustainable materials and trims. We choose materials and factories based on the product and end consumer needs. Our network consists of over 300 fabric suppliers worldwide with trusted partners that can deliver the highest quality for your products.

Sampling & Product Development

We can help you develop your products through a 2-3 series of prototypes. We’ll do the fitting and commenting of each style, and manage all the lab dips, and strike-offs for all materials and samples.

 

We’ll manage the grading and sizing of each style and handle photo samples, pre-production samples, and bulk production. 

 

Finding the perfect suitable manufacturers can be challenging, and when it comes to finding trusted, vetted ethical manufacturers, it can be even harder.

 

Our network consists of over 500 manufacturers worldwide with trusted partners that can deliver the highest quality for your products.

Design Guidelines

Need help with creating design guidelines for your brand?

 

To keep consistency as a brand and in your collections year after year, it’s important to have detailed design guidelines, so your team designs products that are on brand, cohesive, and complement each other. Plus, you want to have an aesthetic that is typical of your brand and can’t be confused with your competitors.

 

We’ll help you create a design guideline document that your team can implement and create unique products and original collections to speak your brand.

Apparel Business Deep-Dive

Does your brand struggle to meet the sales targets, attract new and recurring customers, and increase visibility to stay relevant in today’s fast-paced world?

 

Without knowing your brand’s “Achilles heel,” your brand might continue to work on the wrong things – losing money, customers, and brand positioning.

 

Let us take a look “under the hood,” create a diagnostics of your brand and business and help you find the problems. When the problem areas are determined, we can help you create an action plan with a new strategy, systems, and goals for an agile implementation to bring your brand back on track and towards the growth it deserves.

 

Use Desinder’s RESULTS™ method to pinpoint your brand’s development areas, and create a strategy to maximize your business results. Together we will work through the following points:

R – Right Foundation
E – Exponential Visibility
S – Strong Community
U – Unique Product
L – Lucrative Business Operations
T – Total Responsibility
S – Sustainable Business Strategies

Turn-Key Solution

We will bring your creations to life, from idea to product launch. The end-to-end solution includes:

  • Creative direction and mood board
  • Collection structure
  • Price positioning & structure
  • Color concept
  • Design
  • Tech pack development
  • Material & trim development
  • Garment fitting & construction engineering
  • Sample construction review
  • Product development

 

Minimum 10 different products and a production minimum order quantity of 500 pieces per style.

Product Areas

  • Activewear
  • Sportswear
  • Outdoor
  • Ski
  • Golf
  • Running
  • Cycling
  • Hunting
  • Fitness
  • Streetwear
  • Equestrian
  • Workwear
  • Watersports

Product Types

  • Jackets
  • Pants
  • Fleece and Midlayers
  • T-shirts and Polo shirts
  • Baselayers
  • Shirts
  • Hoodies and Sweatshirts
  • Sweaters
  • Tights and Compression wear
  • Tops and Sports Bras
  • Jerseys and Bib shorts
  • Coveralls
  • Hats and Caps
  • Gloves
  • Belts
  • Gaiters & Socks

Keynote Speaker

Ana brings together her elite athlete background, international education, traveling lifestyle, serial entrepreneurship, and 20+ years of expertise into talks about future fashion business and trends, sustainable branding, brand growth, design, creativity, innovation, and entrepreneurship. With Ana’s deep understanding of brands, consumers, and the digital landscape, she helps businesses open up to new ideas, perspectives, and industry possibilities. 

 

You can book Ana here!

Get Strategy, Brand & Design Clarity...

Book A Free Discovery Call

Let’s meet on a Zoom call and discuss how to grow your brand.

The purpose of this call is to discuss your goals and discover how Desinder can best help you.