About Us

Desinder is a multidisciplinary apparel business and design agency with HQ in Gothenburg, Sweden and operations worldwide.

 

Founded in 2007, we’ve worked with 50+ small and big brands from all over the world. 

We’ve also mentored and supported 250+ startups.

 

We have 20+ years of experience in the apparel industry, from working with some of the world’s best sportswear, outdoor, and workwear brands.

Skillset

Brand & Concept Building
Brand & Product Sustainability Implementation 
Trend + Color Analysis & Forecasting 
Design, Tech Pack & Development 
Material & Trim Sourcing/Development 
Garment Fitting & Construction Engineering
Sample Construction Review
On-Site Product Development 
Product Merchandising & Direction
Travel With The Client For Factory Work
Brand/Concept/Product Presentation & Sell In
Business Operations Optimization
Project Management

Beliefs

We strive to create something unique, impactful, and bold
Innovation is paramount
It should be fun
Real, long-lasting relationships are the foundation for business growth
Collaborative effort produces the best results
Quality, craftsmanship, durability, and timelessness encompass outstanding products
Continuous education for growth
Honesty is THE way to do great business
The environment needs more friends
Everything can and should be questioned
Hugs make the world a better place

No BS approach

Why Desinder?

Here’s what makes us unique and why we are your best partner in creating outstanding products,  strong collections, and successful brands:

 

✓ THE EXPERIENCE

We’ve done this for 20+ years and know the ins and outs of the industry. Our extensive network of trusted partners conatains some of the best suppliers and manufacturers in the world.

 

✓ A SCANDINAVIAN APPROACH

Our design approach is rooted in our Scandinavian background with clean lines and functionality without sacrificing beauty and rests on the following pillars:


1. Form follows function

Everything we create has the end customer and end purpose in mind. Every detail has a purpose, and every material is chosen to strengthen the purpose of the product, e.g., help the athlete perform their best or person feel comfortable and stylish. 

We also begin with the end in mind – what are the customer need and the USP of the product? 

When that’s nailed – we reverse engineer from there. 

 

2. Sustainability

Nature, the outdoors, and caring for our planet is something that’s deeply rooted in who we are as Swedes. Our approach to everything we do is intended to have the smallest impact on our planet, and its resources. Therefore we prefer to suggest sustainable materials, solutions, and ethical manufacturers to our clients.

 

3. Instant comfort and engineered fit

Thanks to our founders’ national athlete backgrounds, we know how important it is to have THE RIGHT FIT. Garments should move with the wearer and not on the wearer. It doesn’t matter if the customer is a professional athlete, an amateur, or a worker – fit is equally important for everybody. When the fit is right, comfort is instant. And when a garment is comfortable, it is worn and loved and used for a very long time.


4. Innovation is paramount

The fast-paced fashion industry has its upside – innovation in technology and materials. We strive to push things forward, to explore and use the latest technologies and materials to create outstanding products for our clients. Innovation is paramount in brand growth, and brand growth starts with the right products – that’s where we come in.

 

✓ WE PROVIDE 100% BESPOKE SERVICES

Tailor-made for each project and brand resulting in unique products and collections based on each brand DNA, target customer, and target price.

 

✓ THE RIGH SUPPLIER & MANUFACTURER FOR YOU

We match suppliers and manufacturers to each project and product, ensuring the right price point, quality, and timeline.

Our Edge

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Years Of Industry Experience
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Established Brands
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Startups
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Countries
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Industry Fairs
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Manufacturing Partners
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Manufacturing Network
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Supplier Partners
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Supplier Network

Leadership Team

Kriss advisory

Ana Kristiansson

Founder / Creative Director

Kriss Co Leadership Team

Klas Kristiansson

Founder / Project Director

Ready to talk?