Design talk

TALKS & WORKSHOPS

Elevate Your Brand from the Inside Out
 

In a fast-changing fashion industry, staying creative isn’t enough. To grow, adapt, and lead, your team needs more than talent – they need the right knowledge, frameworks, and tools.

That’s why we offer powerful talks, hands-on trainings, and transformational workshops designed specifically for fashion brands and creative businesses. 

Whether you’re navigating new sustainability laws, launching your next collection, or struggling to align design with business strategy – we’re here to upskill your team where it matters most.

Our sessions go beyond inspiration. They’re packed with real-world insights, practical frameworks, and actionable takeaways that spark growth, reduce waste, improve performance, and help your brand stay relevant and profitable.

Because when your team grows, so does your business.

Click the  below to learn more.

TALK: From Compliance to Connection: Everything You Need to Know About Digital Product Passports To Grow Your Brand (Without Tech Teams or Overwhelm) 

Duration 2h workshop at your HQ. 

Your team – unlimited seats

Investment: €5,000 

A powerful and practical session for fashion and lifestyle brands ready to go from “where do we start?”, to compliant, competitive, and deeply connected with their customers.

The fashion industry is shifting fast – and it’s not just about staying legal. New EU and US laws will soon require Digital Product Passports (DPPs), but the smartest brands aren’t just reacting – they’re using this moment to stand out, build loyalty, and grow stronger relationships with their customers.

In this presentation, Ana Kristiansson breaks down everything you need to know about Digital Product Passports, traceability, and customer engagement. 

Clear, actionable insights for turning compliance into a powerful growth engine.

 

What You’ll Learn:

✅ What Digital Product Passports really are – and what’s actually required

✅ The exact product data you need (+ what’s optional) and how to collect the data

✅ How to avoid the top DPP mistakes brands make

✅ How to use your supply chain as a storytelling engine that drives sales

✅ The Transparency Flywheel: Turn traceability into long-term customer retention

✅ The Consumer Connection Loop: From raw data → story → engagement → advocacy

✅ How to use DPPs to turn your product data into trust, transparency, and brand love

LIVE Demo: How to build a compliant DPP in minutes

✅ The blueprint to get started asap in an easy way

 

You’ll Also Get:

  • A proven DPP Implementation Checklist to get started fast
  • A sneak peek at a feedback loop that connects products to people post-purchase
  • BONUS: Tactics for turning transparency into content, community, and conversion
  • Live Q&A – bring your real questions

 

Who This Is For:

Fashion and lifestyle brand founders and CEOs, marketers, designers. product and sustainability teams
Anyone responsible for compliance, product data, customer communication, or growth
Also perfect for small to mid-sized teams who want a scalable, future-proof, and affordable solution.

 

Why It Matters:
Traceability isn’t just about regulation. It’s your brand’s biggest opportunity to connect, convert, and grow in 2025 and beyond. If you’re ready to stand out, protect your brand, and turn transparency into a competitive edge – this session is for you.

WORKSHOP: Designing Products for a Circular Future 

Duration 3h workshop at your HQ. 

Your team – unlimited seats

Investment: €7,000

In this practical workshop, you’ll learn how to design and create products that last and that are made to be put back into the system – DFC products (Designed For Circularity). Whether through resale, repair, reuse, or recycling, you’ll discover how to build with circularity in mind from day one. 

 

We’ll explore how to:

  • Design for quality, durability and longevity
  • Choose smarter, more sustainable materials
  • Make products easy to repair, disassemble, or adapt
  • Plan for what happens to your product after its first life
 

You’ll work with a hands-on framework called LIFE:

  • L – Longevity: Create products that people want to keep and care for
  • I – Intelligent Materials: Use materials that are renewable, recyclable, or biodegradable
  • F – Flexible Design: Build in ways that allow repair, reuse, and personalization
  • E – End-of-Life Ready: Ensure your product can be resold, recycled, or regenerated
 

We’ll also cover how to design with your users in mind – understanding their evolving needs, anticipating future lifestyle shifts, and keeping up with new tech and circular business models that are changing how products are used, shared, and returned.

 

What you’ll walk away with:

  • A solid understanding of circular design principles
  • Tools and checklists to apply immediately to your design process
  • Insights on future trends, user behavior, and tech shaping the next-gen circular economy
  • An action plan to design better, more responsible products that align with both your customers and the planet
 

This session is for brand founders, product designers, product developers, sustainability teams, and creative teams ready to build the future of fashion and product design – responsibly.

WORKSHOP: The Data-Driven Playbook for Sell-Out Collections: How to Eliminate Overproduction, Optimize Inventory, and Build Profitable, Sustainable Collections (No Guesswork, Just Results)

Duration 3h workshop at your HQ. 

Your team – unlimited seats

Investment: €8,000

Every year, fashion brands lose billions to overproduction – unsold stock that piles up in warehouses, gets deeply discounted, or ends up destroyed. The smartest brands are flipping the script: using data, consumer insights, and predictive analytics to create collections that sell out, minimize waste, and maximize profit.

In this hands-on workshop, you’ll discover how to harness the power of data to plan and launch collections with precision. Through practical exercises, you’ll analyze sales trends, customer feedback, and inventory data to build a sell-out strategy that works in today’s fast-moving market.

Prior to this workshop you will get a list with things to be prepared for the workshop.

 

What You’ll Learn

✅ The Power of Product Hierarchy – How to structure your collection with entry, core, and statement pieces for maximum impact and clarity

✅ On-Brand Assortment Planning – Techniques to ensure every product reflects your brand signature and strengthens your identity

✅ Data-Driven Pricing Strategies – How to set prices that maximize margins, match customer expectations, and support your brand positioning

✅ Margin Optimization – Tools to analyze cost structures, set target margins, and avoid profit leaks

✅ The Sell-Out Formula – How to combine product mix, pricing, and storytelling to create collections that fly off the shelves

✅ LIVE Exercise: Build Your Own Collection Blueprint – Map out a data-driven, on-brand assortment with the right pricing and margin structure

✅ Future-Proofing Your Collection Strategy – How to adapt to shifting consumer trends, new channels, and evolving brand goals

 

You’ll Also Get

  • The Collection Planning Checklist: A step-by-step guide to building cohesive, profitable collections
  • A Sneak Peek at Pricing and Product Mix Tools: See how leading brands use data to inform every decision
  • BONUS: Tactics for turning your brand signature into a collection story that drives engagement and loyalty
  • Live Q&A: Bring your real challenges and get expert advice

 

Who This Is For

  • CEOs, brand managers, product teams, and creatives
  • Anyone responsible for collection planning, profitability, or sustainability targets
  • Perfect for small to mid-sized brands who want practical, scalable solutions without big teams

 

Why It Matters

Overproduction isn’t just a financial drain – it’s one of fashion’s biggest sustainability challenges, with 92 million tonnes of textile waste generated annually and new regulations making it illegal to destroy unsold stock in the EU from 2026. If you’re ready to eliminate waste, increase profitability, and future-proof your collections, this workshop is for you.

WORKSHOP: The Art of Strategic Partnerships & Collaborations – Business growth comes from powerful partnerships and seamless teamwork. 

Duration: 1,5 – 2h presentation at your HQ.
Your Team: Unlimited seats
Investment: €5,000

In today’s competitive business landscape, the smartest brands aren’t going it alone – they’re leveraging powerful collaborations and strategic partnerships to accelerate growth, expand market reach, and boost profitability. 

But partnerships aren’t just about external alliances; they’re equally about aligning your internal teams and suppliers for maximum efficiency and impact.

In this immersive session, you’ll discover how to build strategic collaborations that drive tangible results. Through real-world case studies and tactical frameworks, you’ll learn to identify the right partners, create win-win collaborations, and streamline internal workflows to ensure seamless execution and maximum ROI.

What You’ll Learn 

✅ The Anatomy of Winning Collaborations – How to strategically align with brands, manufacturers, and retailers to unlock new growth opportunities 

✅ Identifying the Right Partners – Criteria and frameworks to evaluate potential partners for brand alignment, market expansion, and mutual profitability 

✅ Negotiating and Structuring Deals – Practical tactics for creating agreements that set clear expectations, protect interests, and ensure mutual benefit 

✅ Case Studies: Collaborations That Worked – Deep dive into successful brand collaborations, extracting actionable insights you can replicate 

✅ Internal Alignment & Efficiency – Techniques to enhance communication, streamline operations, and eliminate internal inefficiencies that hinder collaboration 

✅ Frameworks – To help you run your projects successfully, on budget and on time. Map out a strategic collaboration, from partner selection to execution plan, customized for your brand’s goals. 

✅ Future-Proofing Your Collaborations – How to sustain and scale partnerships, adapt to shifting markets, and leverage long-term relationships

You’ll Also Get

  • The Strategic Collaboration Checklist: A detailed roadmap to identifying, launching, and managing successful partnerships
  • Insights into Collaborative Tools and Technologies: See how leading brands use collaboration platforms and data analytics to drive efficiency
  • BONUS: Communication and Negotiation Scripts: Proven scripts and templates for approaching partners and structuring successful agreements
  • Live Q&A: Bring your specific partnership challenges and get tailored advice

Who This Is For

  • CEOs, brand managers, executives, and product leaders
  • Full teams and anyone responsible for growth strategy, partnership management, or operational efficiency
  • Ideal for brands and companies seeking practical solutions for scalable, profitable partnerships

Why It Matters 

Strategic partnerships aren’t just a nice-to-have – they’re essential for survival and growth in today’s interconnected fashion ecosystem. Effective collaborations can drastically accelerate your market reach, amplify your brand equity, and significantly boost profitability. Internally, aligned teams and smooth workflows eliminate costly delays and inefficiencies, ensuring your brand operates with precision and agility. This workshop equips you with everything you need to master the art of strategic partnerships and collaborations, setting your brand up for sustainable success.

WORKSHOP: From “Creative Project” to Profitable Brand: Mastering the Business Side of Fashion by Balancing Creativity, Strategy and Profit

Duration 3h workshop at your HQ. 

Your team – unlimited seats

Investment: €5,000

A hands-on workshop for fashion entrepreneurs ready to move from passion-driven design to building a sustainable, strategic, and profitable brand.

Many fashion founders start with talent, vision, and creativity – but hit a wall when it comes to scaling, strategy, and making real money. This workshop is designed to help you break out of the “hobby mode” and finally run your brand like a business – without losing your creative spark.

Whether you feel stuck, overwhelmed by the business side, or just unsure how to turn your designs into a long-term brand, this is for you.

 

What You’ll Learn:

✅ How to price for profit – understanding true margins, markups, and cost structures

✅ The must-have foundations every fashion business needs

✅ How to nail your unique positioning, audience, and signature style

✅ Financial planning, budgeting and cash flow essentials – plan for growth, not just survival

✅ Collection planning by the numbers – design with data, not just gut feeling

✅ The 3-tier pricing strategy to structure your offer with entry, core, and statement products

✅ What a scalable operational setup looks like (no over-complication)

✅ How to find, vet, and work with the right manufacturing and service partners

✅ Building a marketing strategy that attracts the right audience and converts

✅ Metrics that matter – how to track what’s actually driving sales and profit

✅ Understanding product price engineering, production MOQs, lead times, and margin killers

✅ Operations That Run Without You – Set up streamlined systems, workflows, and tools to scale without chaos.

✅ Why storytelling + transparency = trust, retention, and repeat sales

✅ Team building and smart hiring – Learn when to hire, who to hire, and how to lead with clarity.

✅ Real-life examples of brands who grew from small runs to sustainable sales

 

 

You’ll Also Get:

•The Creative-to-Commercial Checklist to assess your brand today

•Our Business Readiness Scorecard to pinpoint what’s holding you back

•Tools and tactics you can implement immediately to align your brand and business

•Live Q&A and coaching opportunities during the session

 

 

Who This Is For:

Independent designers, early-stage fashion founders, brand owners, and creative entrepreneurs who want to:

•Turn their creative vision into a real business

•Understand what it takes to scale profitably

•Get unstuck and start growing with confidence

 

 

Why It Matters:
Great design is just the beginning. Without the right business foundation, even the most beautiful brands fade out. This workshop gives you the tools, clarity, and mindset to grow a brand that sells, scales, and stands the test of time – without compromising your creativity.

Why Choose Ana to Train Your Team

Ana Kristiansson’s a practitioner, not just a speaker. With over 25 years in the fashion industry, Ana has worked hands-on with global brands, scaled startups, coached thousands of creative entrepreneurs, and guided teams through everything from launch to multimillion-euro growth.

She’s been on the factory floor, inside supplier mills, backstage at product launches, and on-site at international trade fairs. Ana brings deep real-world experience, not just theory – making her trainings practical, high-impact, and immediately actionable.

She’s won awards for innovation and sustainability, built her own brands from scratch, and advised some of the most forward-thinking fashion companies on how to grow strategically while staying true to their values.

If you want your team trained by someone who truly gets the creative, commercial, and operational sides of fashion – and knows how to turn knowledge into results – Ana is the expert you want in the room.

I was thoroughly impressed with the results of the collection workshop. Desinder provided a wealth of knowledge on how to effectively structure our collections, maximizing efficiency and profitability. The hands-on exercises and real-world examples used during the workshop were extremely beneficial, giving us practical tools to apply to our brand immediately.

I would highly recommend this workshop to any brand looking to improve their collection structure and take their business to the next level.

Before doing the Collection Clarity Workshop we missed the design connection of the collection and the purpose of some products. We wanted to have a cohesive collection with the right products and a clear design DNA. 
After the workshop we created a strong vision and collection that will take us to a higher level. We are proud of the products we make and we have now the conviction that we are doing the right things. The experience and the references made Desinder stand out, and the reason we wanted to work with them. The process of working together was clear and with fast communication.


Ana works with a very human approach and enthusiasm, listens and has a attentive interactive way. Would highly recommend Desinder - it has opened our eyes on solutions and the speed with which everything can be solved.

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