Desinder worked with Lundhags for 3 years to strategize, conceptualize, design, and help product develop all apparel and accessories for men’s and women’s collections.
Desinder did also conduct sales presentations and workshops to sell in the collections to sales teams, distributors, and agents.
Desinder worked on concept and moodboards, product range planning, product design, tech packs, materials suggestions, coloration, trims and accessories designs, fit sessions and proto commenting, factory visit for product development, visit to the suppliers for material sourcing and creating sales presentations and presenting at sales events.
Below is an edited selection of images from the project.
Photo courtesy of Lundhags.