Archive

Sinaia design

Sinaia

Sinaia was the first own brand launched by the Desinder founders with a concept of technical urban wear for an active modern living.  The founders created everything from the branding, to designs, tech packs, product development, material sourcing, factory communication, sampling, sales and marketing material, sales presentations, and physical sell-in for retail, distributors, and agents. Below is an edited selection of images from the project.

ZeroPoint design

ZeroPoint

Desinder was brought in to create a new activewear collection of compression shorts, tights and hybrid shorts for both men and women. Desinder delivered designs, tech packs, materials sourcing, trims, and measurement lists. We product developed all styles and visited factory for sampling and product development. Below is an edited selection of images from the project. Photo courtesy of ZeroPoint.

Chevalier design

Chevalier

Desinder created, with a very short timeframe a 16-piece collection to also be presented and shown at the sales conference. Desinder was responsible for creating the designs, tech packs, materials suggestions, fitting comments, factory communication plus coloration, and lab dips of all products.  Desinder did also create a corporate sales presentation and conducted a sales presentation/workshop to sell in the collection to sales teams, distributors and agents.   Below is an edited selection of images from the project. Photo courtesy of Chevalier.

Salomon design

Salomon

Desinder has worked with Salomon on multiple occasions, different season,s and on multiple projects. The projects have ranged from cross country skiing, mountain bike, trail running, trekking, on-piste ski and freeride ski apparel, gloves, and accessories. Desinder was responsible for the designs, tech packs, material suggestions, trims suggestions, helped in product development, fit sessions, commenting of products, coloration, and trend research - resulting in concept moodboards.  Below is an edited selection of images from the project. Photo courtesy of Salomon.

Trangoworld_cover

Trangoworld

Desinder worked on parts of the 2019 collection for 11 styles, jackets, and bottoms for men and women, to bring newness to the collection and to implement more technicality in the range.  Desinder was responsible for the color palette, the coloration of all styles, tech packs, and graphic proposals. Below is an edited selection of images from the project. Photo courtesy of Trangoworld.

Alaska design

Alaska 1795

Desinder created the first Spring/Summer and Fall/Winter collection in the new more technical direction of season 2020. Full range for men and women - baselayers, midlayers, outerwear, headwear, and gloves of a total of 43 styles. Desinder was responsible for the product direction, design, tech packs, bill of materials, measurement lists, material sourcing, coloration/lab dips, trims and accessories design, sampling, product development, factory communication, and production. From product idea to final product at the warehouse.  Below is an edited selection of images from the project. Photo courtesy of Alaska.

Haglöfs design

Haglöfs

Ana Kristiansson at Desinder was responsible for creating all apparel concepts, designs, tech packs, materials suggestions, coloration, fittings, and product development commenting for the Haglöfs Intense Collection - men and women.   Desinder has also been part of creating other product types like outdoor midlayers, 3L shell jackets, and pants, gloves, and accessories. Ana has also visited factories for product development, visit to suppliers for material sourcing and created sales presentations, and presented at sales events. Below is an edited selection of images from the project. Photo courtesy of Haglöfs.

Haglöfs 19FOURTEEN – Haglöfs Lifestyle

Ana Kristiansson at Desinder was responsible for creating all apparel concepts, designs, tech packs, materials suggestions, coloration, fittings, and product development commenting for the Haglöfs1914 Lifestyle Collection - men and women.   Ana has also visited factories for product development, visit to suppliers for material sourcing and creating sales presentations, and presented at sales events. Below is an edited selection of images from the project. Photo courtesy of Haglöfs.

Orage design

Orage

Desinder worked 3 winter seasons on the outerwear collection, men’s and women’s styles. The project started with style direction and sketches, then moved on to tech packs, fit direction, materials and trim suggestions, and coloring. Desinder also attended fit sessions to ensure the correct fit was accomplished. All details and features were looked at and worked through to make sure everything worked according to spec and customer usability. Desinder also visited factories to help in the product development stage to ensure the vision and purpose of the product, including fit, were entirely created and achieved. Below is an edited selection of images from the

Lundhags

Lundhags

Desinder worked with Lundhags for 3 years to strategize, conceptualize, design, and help product develop all apparel and accessories for men’s and women’s collections. Desinder did also conduct sales presentations and workshops to sell in the collections to sales teams, distributors, and agents.   Desinder worked on concept and moodboards, product range planning, product design, tech packs, materials suggestions, coloration, trims and accessories designs, fit sessions and proto commenting, factory visit for product development, visit to the suppliers for material sourcing and creating sales presentations and presenting at sales events.   Below is an edited selection of images from the project. Photo courtesy of