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Sinaia design

Sinaia

Sinaia was the first own brand launched by the Desinder founders with a concept of technical urban wear for an active modern living.  The founders created everything from the branding, to designs, tech packs, product development, material sourcing, factory communication, sampling, sales and marketing material, sales presentations, and physical sell-in for retail, distributors, and agents. Below is an edited selection of images from the project.