DESINDER

NS

STRATEGY

BRANDING

DESIGN

KEYNOTE SPEAKERS

STRATEGY

Collection Strategy Workshop Based on your brand history, where the brand is now and where the brand wants to be in the near future, we'll help you come up with a new collection strategy.

 

We’ll go through the entire existing collection (and previous styles) to understand the current price structure and product tier setup.

 

We’ll go through collection price structure.

 

We’ll go through material structure in the collection. 

 

We’ll go through brand positioning on the market, competitor analysis, sales channels and marketing strategies.

 

We’ll define collection gaps, define collection focus areas, create new collection suggestions and set clear action steps.

Range Planning We'll help you create a strong, optimized, and selling product range. We’ll analyze the market, your existing range, and previous big sellers.

 

Creating a solid, cohesive collection that sells, strengthens your brand and market position, attracts new customers, and keeps old customers coming back for more. 

Creative Direction We'll help you develop your creative direction for your brand.

 

By analyzing your target customer, positioning, price points, competitors, value, vision, and mission, plus collection history, we can create a clear creative direction for your collection to strengthen your brand positioning.

Apparel Business Projections One-on-One Financial Projections Workshop, Specific For Your Brand

 

We’ll go through the different components needed in an apparel start-up.

 

We’ll go through, on a high level, the process for starting an apparel brand, and the steps included.

 

We’ll go through pricing strategies that will direct the overall approach to how to price apparel products.

 

We’ll look at different price and margin simulations and project how that will affect your investments in production.

 

We’ll estimate your wholesale price, retail price, and your wanted margin.

 

We’ll help you to estimate how much it will cost to produce a specific product in different quantities, and what your profit margin will be depending on if you sell wholesale or direct to consumer. The purpose of this exercise is to help you plan your collection and to help you make strategic decisions for your business.

 

We’ll look at projections for an entire collection.

 

We’ll estimate your sample costs, production cost, your wanted margin, and FOB (cost to make product).

 

We’ll project potential income, and potential profit depending on your target prices, production quantity, and margin.

 

We’ll give you templates for Costing Sheet, Product Price Matrix, and PRP that you can use after the workshop. These can be used to make more accurate calculations for your specific business.

 

We’ll look at where spending your investments can have the largest impact, and where to bootstrap.

 

We’ll create a high level budget for the first year, giving you indication of total investment needed for brand launch.

BRANDING

Brand Foundation For StART-UPS We’ll help your start-up create a strong brand foundation for future collections, marketing communication, and sales objectives.

 

We help you define a clear direction for your clothing brand, clarify your target customer, create competitor analysis, and formulate the brand vision and mission. Based on consulting with hundreds of fashion brands we have the expertise and experience to help you refine your brand identity to position your brand as the market leader.

 

We’ll help you launch your brand by nailing your:

 

  • Reason of being
  • Unique selling points
  • Vision & mission
  • Core values
  • Target customer
  • Brand messaging
  • Tone of voice
Brand Foundation For Established BRANDS We’ll help your established brand to recreate a strong brand foundation for future collections, marketing communication, and sales objectives.

 

We help you redefine a clear direction for your clothing brand, clarify your target customer, create competitor analysis, and formulate the brand vision and mission. Based on consulting with hundreds of fashion brands we have the expertise and experience to help you refine your brand identity to position your brand as the market leader.

 

We’ll help you redefine your brand by nailing your:

 

  • Reason of being
  • Unique selling points
  • Vision & mission
  • Core values
  • Target customer
  • Brand messaging
  • Tone of voice
Brand Identity For Start-Ups We can create an impactful branding concept for internal and external usage. Telling ONE direction for both products and communication, and strengthening it through powerful branding.

 

We'll help you design and create your branding package, including:

 

  • Logo
  • Fonts
  • Colors
Rebranding for established brands We can update and create an impactful branding concept for internal and external usage. Telling ONE direction for both products and communication, and strengthening it through powerful branding.

 

We'll help you design and create your branding package, including:

 

  • Logo
  • Fonts
  • Colors
Design Guidelines We’ll help you create a design guideline document that your team can implement to create unique products and original collections that best represent your brand.

 

Design guidelines is a document containing rules of thumb for designers and product developers who work with bringing a physical product to life, as well as for the marketing department. It’s a framework to be used as the starting point for their work, and it’s intended for internal use only. It’s the internal guide for creating outstanding products according to your brand’s values, goals, mission, and vision, ensuring a “red thread” is followed for all products. 

 

It’s a descriptive document explaining in written word, with pictures and through clear instructions the set or standards that a designer and developer should stick to when designing for your brand. A clear design language is an essential part of a brand’s product, marketing, and business strategy. 

 

The design guidelines will improve:

1. Cohesiveness

2. Consistency

3. Recognition

4. Efficiency and effectiveness

5. Focus and value

 

The final document includes:

  • introduction
  • characteristics of brand product
  • target customer usage areas
  • design principles
  • design language
  • brand identity guidelines on product
  • product values
  • brand workflow

DESIGN

Designs & Factory-Ready Package Our design agency will help your vision come to life by creating products and collections that strengthen your brand DNA, voice, and consumer connection.

 

Our design consultants can help you design new original styles or an entire distinctive collection.

 

We'll deliver designs and a factory-ready package including:

  • Design concepts & Mood boards
  • Product sketches - designs
  • Tech sacks
  • Bill Of Materials
  • Measurement lists
  • Color concepts & guidelines*
  • Sourcing fabrics & sustainable materials**

 

The minimum level of engagement: $10 000

 

*Color can make or break a collection. By staying in the know with the latest trends and visiting industry fairs, we can help create contemporary color palettes and collection color concepts to strengthen your brand’s impact.

 

**Finding the perfect sustainable materials for your styles can be challenging. We can help you source suitable sustainable materials and trims. We choose materials and factories based on the product and end consumer needs. Our network consists of over 300 fabric suppliers worldwide with trusted partners that can deliver the highest quality for your products.

Sampling & Product Development We can help you develop your products through a 2-3 series of prototypes. We’ll do the fitting and commenting of each style, and manage all the lab dips, and strike-offs for all materials and samples.

 

We’ll manage the grading and sizing of each style and handle photo samples, pre-production samples, and bulk production. 

Finding the perfect suitable manufacturers can be challenging, and when it comes to finding trusted, vetted ethical manufacturers, it can be even harder.

 

Our network consists of over 500 manufacturers worldwide with trusted partners that can deliver the highest quality for your products.

 

The minimum level of engagement: >1000 pieces per style

Turn-Key Solution We will bring your creations to life, from idea to product launch.

 

The end-to-end solution includes:

  • Creative direction and mood board
  • Collection structure
  • Price positioning & structure
  • Color concept
  • Design
  • Tech pack development
  • Material & trim development
  • Garment fitting & construction engineering
  • Sample construction review
  • Product development

 

Minimum 10 different products and a production minimum order quantity of 1000 pieces per style.

Fashion business keynote speakers

KEYNOTE SPEAKERS

Ana & Klas Ana and Klas from Desinder are available for talks worldwide.

 

They bring together their elite athlete background, international education, traveling lifestyle, serial entrepreneurship, and 20+ years of expertise into talks about future fashion business and trends, sustainable branding, brand growth, design, creativity, innovation, and entrepreneurship. With their deep understanding of brands, consumers, and the digital landscape, she helps businesses open up to new ideas, perspectives, and industry possibilities. 

 

You can book a keynote here!

Product Areas

Activewear

Sportswear

Outdoor

Ski

Golf

Running

Cycling

Hunting

Fitness

Streetwear

Equestrian

Workwear

Watersports

Product Types

Jackets

Pants

Fleece and Midlayers

T-shirts and Polo shirts

Baselayers

Shirts

Hoodies and Sweatshirts

Sweaters

Tights and Compression wear

Tops and Sports Bras

Jerseys and Bib shorts

Coveralls

Hats and Caps

Gloves

Belts

Gaiters & Socks

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